Privacy Policy

Last Updated: January 12, 2026

This Privacy Policy explains how Trendford (the “Site”, “we”, “us”, or “our”) collects, uses, and protects your personal data when you visit, use our services, or make a purchase from www.trendford.com

As a brand committed to transparency, we process your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

To provide our services, we collect various types of personal information:

• Contact & Order Details: Your name, billing/shipping address, email address, and phone number used to process transactions and delivery.
  
• Payment Data: We use secure third-party payment processors. We do not store your full credit card details on our servers.
  
• Usage Data: Information about how you access the Site, including your IP address, device type, and browsing patterns, collected via cookies and similar technologies.
  
• Support Communications: Any information you provide when contacting our customer service team.

2. How We Use Your Information

We use your data to:

• Fulfil and manage your orders and returns.
  
• Communicate with you regarding your purchase or support requests.
  
• Prevent fraudulent transactions and ensure the security of our Site.
  
• Improve our product offerings and website experience.

3. Data Sharing & International Transfers

As Trendford is a brand operated by RTE VENTURES LIMITED, your data may be processed by our central team in Hong Kong.

• We share your data with essential service providers like Shopify (our platform) and our logistics partners to ensure your order reaches you.
  
• All international transfers are protected by standard contractual clauses to ensure your data remains secure.

4. Cookies

We use cookies to enhance your browsing experience. You can manage your cookie preferences through your browser settings. For more information on how Shopify uses cookies, please visit their official legal portal.

5. Your Rights (UK & EEA)

Under the UK GDPR, you have the following rights:

• The right to access the personal data we hold about you.
  
• The right to request the correction or deletion of your data.
  
• The right to object to or restrict certain types of processing. To exercise these rights, please contact our Data Protection Officer at support@trendford.com.

6. Security

We implement robust technical and organisational measures to protect your personal information against unauthorised access, loss, or theft.

7. Changes to This Policy

We may update this policy periodically to reflect changes in our practices or for legal reasons. The "Last Updated" date at the top will indicate when the latest changes were made.

8. Contact Information

For questions regarding your privacy or data protection, please contact:

• Brand Name: Trendford
  
• Legal Entity: RTE VENTURES LIMITED (Hong Kong)
  
• Registration Number: 78488567
  
• Address: Unit 2A, 17/F Glenealy Tower, No.1 Glenealy, Central, Hong Kong
  
• Email: support@trendford.com
• Business Hours: Monday – Saturday, 9:00 AM – 5:00 PM (GMT)